Workshops

Marketing Skills for PAs/Secretaries Half Day Workshop

In SMEs, PAs and secretaries often play a supportive role to the marketing and sales teams but don't often have formal training or an overview of the value of marketing and the importance of a consistant and professional approach. The results can be incomplete understanding, patchy expertise, mix-ups, lack of confidence - in short, limited performance - amongst those very people that keep the show on the road.

This half day workshop is designed for PA's and marketing support staff wishing to make a greater contribution to their organisation through a better understanding of marketing. Stimulating group projects are used to encourage discussion of the key elements within the marketing mix, the end result being a wider understanding of the role of marketing within the organisation. You will understand the importance of 'people' working as a team to achieve success and maximise profit/contribution.

Course Outline

Explore the basics of areas such as market research, promotions, advertising, e-marketing, PR, sponsorship, exhibitions and word of mouth.

  • What marketing actually means - by definition and in practice

  • The marketing mix - the ingredients, the tools and their use

  • Your opportunity to have some fun working on your own mini marketing campaign

  • Open Forum - a chance to explore some challenges from your workplace.

Delegates will learn how to:

  • Understand marketing, its technical terminology and jargon

  • Identify who has an impact on marketing in your organisation

  • Understand the 'marketing mix' and how it is relevant to your job

  • Understand the 'tools' of marketing and when to use them.

This course can be offered both in-house to a group of secretaries or PAs and the next scheduled course is forthcoming.

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